Insurance United Against Dementia (IUAD) is an award-winning industry-led campaign launched in 2017, driven by a powerful community of leaders from across insurance, in partnership with, and in support of, Alzheimer’s Society.
To date, more than 140 organisations from the industry have supported and we are delighted to share that the campaign has recently hit its initial fundraising goal of an incredible £10 million.

Sadly, dementia continues to devastate lives. With so many across the industry and society personally affected, the IUAD campaign will continue to unite the world of insurance to provide help and hope for those affected by dementia.